Who says high-tech products don’t evoke the same emotional response as traditional consumer brands? I love my Blackberry. It wakes me up in the morning with a few gentle beeps, let’s me quickly peruse my morning e-mails in bed, reminds me of my meetings, let’s me text message with a QWERTY keyboard and syncs up [...]

The CEO of a small start-up company in an emerging technology told me at a Silicon Valley industry event that she didn’t think she had to think about branding her company because “brand is something for big companies.” That is the conventional wisdom: Branding is for Coca-Cola, Apple, BMW, Nike, Bloomingdale’s and VISA, but not [...]

“Branding is a little like the old line about pornography—hard to define but you’ll know it when you see it.” Did this grab your attention? I thought so. This was Steve Bengston’s intro to my 12-minute interview on “Demystifying Brand” on the PriceWaterhouseCoopers Start-up Show December 7. If you missed it, click here.