Myth #1: Social media and personal branding are synonymous. It’s true that social media can amplify your personal brand quickly. But, whether it does it effectively is dependent on your decisions about the value you want your brand to deliver. For instance, are you trying to entertain or are you trying to educate about your [...]
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Archive for June, 2009
Four Myths About Personal Branding
Tuesday, June 23rd, 2009New Ways of Doing Business in a Recession
Thursday, June 11th, 2009We are in a global recession of huge magnitude. Businesses need to adapt their businesses in order to compete. I am no exception. Few companies have endless time and money to spend on positioning and brand strategies. For smaller companies that need help but don’t have the budget, I’ve developed a new service offering for [...]
Read more »Why Refresh a Brand?
Thursday, June 11th, 2009Once you have a brand, with your visual branding, messages and reputation, why change it? If it ain’t broke, don’t fix it. However, for many of us, our branding may not work as well for us over time. I’m a case in point. My consulting business has evolved over the years, but my site and [...]
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