1. Identify your desired professional brand (what you want to be known for) The best personal brands provide value to others, and connect on a rational and on an emotional level Rational Value: Your job function, expertise, experience and evidence Emotional Value: Your personality, brand associations, likeability, trust factor, behaviors and image What are the [...]
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Archive for the ‘Personal Branding’ Category
10 Personal Branding Tips for Professionals
Monday, April 26th, 2010Can Video Help You in Personal Branding?
Monday, August 24th, 2009Recently while doing a Personal Branding seminar at Stanford University, I was was surprised by the overwhelmingly favorable reaction to my Karen Kang Consulting website video (http://kang.com/?page_id=2), which was shown as an example. Basically, the room full of Continuing Studies students, which included entrepreneurs, real estate brokers, job seekers, a policeman and a professional matchmaker, [...]
Read more »Four Myths About Personal Branding
Tuesday, June 23rd, 2009Myth #1: Social media and personal branding are synonymous. It’s true that social media can amplify your personal brand quickly. But, whether it does it effectively is dependent on your decisions about the value you want your brand to deliver. For instance, are you trying to entertain or are you trying to educate about your [...]
Read more »New Ways of Doing Business in a Recession
Thursday, June 11th, 2009We are in a global recession of huge magnitude. Businesses need to adapt their businesses in order to compete. I am no exception. Few companies have endless time and money to spend on positioning and brand strategies. For smaller companies that need help but don’t have the budget, I’ve developed a new service offering for [...]
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