Comments on: How to Build a Sustainable Brand http://kang.com/how-to-build-a-sustainable-brand/ Positioning and Brand Strategies Thu, 20 May 2010 00:24:45 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Kylie Batt http://kang.com/how-to-build-a-sustainable-brand/comment-page-1/#comment-977 Kylie Batt Tue, 04 May 2010 16:03:07 +0000 http://kang.com/?p=265#comment-977 <strong>Вы допускаете ошибку. Предлагаю это обсудить. Пишите мне в PM....</strong> <a href="http://trio-kadry.ru/?p=786" rel="nofollow"> </a> The best way to define a sustainable brand is to explain what a non-sustainable brand is..... Вы допускаете ошибку. Предлагаю это обсудить. Пишите мне в PM….

The best way to define a sustainable brand is to explain what a non-sustainable brand is…..

]]> By: Alex Gordon http://kang.com/how-to-build-a-sustainable-brand/comment-page-1/#comment-748 Alex Gordon Thu, 08 Apr 2010 10:33:01 +0000 http://kang.com/?p=265#comment-748 <strong>Конечно, никогда нельзя быть уверенным....</strong> <a href="http://staff-line.ru/?p=326" rel="nofollow"> </a> The best way to define a sustainable brand is to explain what a non-sustainable brand is..... Конечно, никогда нельзя быть уверенным….

The best way to define a sustainable brand is to explain what a non-sustainable brand is…..

]]> By: Tweets that mention How to Build a Sustainable Brand « Karen Kang Consulting -- Topsy.com http://kang.com/how-to-build-a-sustainable-brand/comment-page-1/#comment-382 Tweets that mention How to Build a Sustainable Brand « Karen Kang Consulting -- Topsy.com Mon, 12 Oct 2009 14:38:29 +0000 http://kang.com/?p=265#comment-382 [...] This post was mentioned on Twitter by LABEL. LABEL said: The Branding Pyramid graphic: 5 key steps to build a sustainable brand http://digg.com/u1E76w [...] [...] This post was mentioned on Twitter by LABEL. LABEL said: The Branding Pyramid graphic: 5 key steps to build a sustainable brand http://digg.com/u1E76w [...]

]]> By: Karen Kang http://kang.com/how-to-build-a-sustainable-brand/comment-page-1/#comment-372 Karen Kang Wed, 07 Oct 2009 21:01:41 +0000 http://kang.com/?p=265#comment-372 Joy, you are very welcome. I appreciate the corroboration of my premise on building a sustainable brand. As a market researcher, I'm sure you help clients with feedback from customers. In the end, it's not what the company says the brand is, it's what the market says it is. Joy, you are very welcome. I appreciate the corroboration of my premise on building a sustainable brand. As a market researcher, I’m sure you help clients with feedback from customers. In the end, it’s not what the company says the brand is, it’s what the market says it is.

]]> By: Joy Levin http://kang.com/how-to-build-a-sustainable-brand/comment-page-1/#comment-371 Joy Levin Wed, 07 Oct 2009 18:43:05 +0000 http://kang.com/?p=265#comment-371 Karen – Thank you for pointing out that positioning and brand strategy needs to be the foundation of a sustainable brand. The positioning should be informed by customer perspective, needs and wants, and the strategy should be developed by understanding the behaviors of the target market and the benefits they are seeking in your brand. It is really beyond a logo, a color, or a package – it needs to communicate the essence of the organization and reflect consumer expectations and an understanding of their needs. Thanks for the pyramid approach – I’m sure this will help to cement the concept for many. Karen – Thank you for pointing out that positioning and brand strategy needs to be the foundation of a sustainable brand. The positioning should be informed by customer perspective, needs and wants, and the strategy should be developed by understanding the behaviors of the target market and the benefits they are seeking in your brand. It is really beyond a logo, a color, or a package – it needs to communicate the essence of the organization and reflect consumer expectations and an understanding of their needs. Thanks for the pyramid approach – I’m sure this will help to cement the concept for many.

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