JumpStart Branding™
Karen’s 20+ years of experience consulting with more than 100 companies on their positioning and brand strategies has been distilled into her unique JumpStart Branding™ process. After analyzing internal and external inputs, she facilitates interactive workshops around a strategy straw man for positioning and branding.
Although the process is structured, each workshop is customized to produce results in quick fashion. Not only will you get a final positioning and brand strategy in a set of presentation slides, but your team will be trained and inspired to execute!
Success Examples
The right positioning and brand strategy will help you dominate your market, go public or be acquired.
Here are just a few examples.
Here are just a few examples.
Client:
The Quicksilver Group (Zamba)
Problem:
Undifferentiated in a crowded market for systems integration
Solution:
Repositioned in a smaller niche it could own
Result:
Became market leader and grew from less than $1 million to $12 million in a few years. Rebranded the company when it merged with another small systems integration firm to expand market, and became a $50 million company before being acquired by PeopleSoft.
