Once you have a brand, with your visual branding, messages and reputation, why change it? If it ain’t broke, don’t fix it. However, for many of us, our branding may not work as well for us over time.
I’m a case in point. My consulting business has evolved over the years, but my site and my overall branding has not kept pace with the changes. I am due for a brand refresh. Energy Energy Design has just created a beautiful logo (see image above) and website redesign for me that keeps a design resemblance to my old stuff but makes it much more contemporary. The Spring Agency has helped me with my digital properties, including designing a digital video and making my website more interactive, with real-time feeds from Twitter in addition to my regular blog posts. Stay tuned for the website relaunch.
I’m still all about positioning and brand strategies. But, I wanted my website to reflect the new environment in which we are doing business. Today, customers want to have a relationship with you even if they are just window-shopping. When they come to your site, they want to see a human face, hear a human voice, read words that real people would say.
My brand refresh has many elements that work together. The refresh is meant to reinforce my reputation as a Silicon Valley brand strategist, create a more engaging experience for my website visitors and enable me to add value in new areas. Here’s a sneak peek of the work in progress [new blog posts are coming soon]:
The site will be live in about a week. So what do you think? Are the messages compelling? Is the redesign attractive and in keeping with my business focus? Can’t wait to hear from you!
Tags: Branding
Great post! I’ll subscribe right now wth my feedreader software!
Terrific. Curious to know if you liked the general topic or the specific examples.
I loved the interactivity on the main page, as it gives the user the ability to engage & therefore understand your message at a deeper level, than one would just by perusing.
Each page is well designed, thought out & well executed. It is clean, concise & flows well. I actually love it all. You have done it in an engaging, yet non-intimidating way!
Your message is simple yet well defined. Who you are, your experience & what special asset you bring to the table is clear.
You mention a digital video… did not see one… maybe it gets active upon launching!
Thank you for your thoughtful comments, Sujata. The video can be found on the About page behind the photo of me with my arms crossed. There is a start arrow that can be clicked to start the video.
Congratulations, Karen,
It’s a great change. Overall, I like it. Given that my job is in web marketing, I hope that I could give you some feedback from my perspective. I’ll email my thoughts to you separately.
Again, overall it’s fresh. I’m sure that it will be another great start for you and your business!
This reminded me our first chat when we met (You were saying that you might need to re-design your site, and you did it!)
Shuai